You might not realize that graphics designers are already using digital art to deliver their work.
But that’s about to change, according to a new report by Adobe.
The company said today that it plans to expand its digital graphic design services to include the creation of visual art as well as illustrations and text.
Adobe’s announcement comes at a time when the graphic design landscape is undergoing a dramatic change.
Many major companies, including Adobe, Google, Facebook, Microsoft, and Twitter, are looking to improve their image design skills and provide more powerful and engaging content.
“Digital is really disrupting the way that we work and how we communicate,” says Mark Thompson, executive vice president of digital content at Adobe.
“People are increasingly spending more time on mobile devices.
People are more likely to spend more time reading online, watching videos and podcasts, and even using virtual assistants.
This is the perfect time for us to start to think about what our visual content can do for digital experiences and what it can do to our customers.”
Adobe’s new digital graphic designer services are available now for $8.99 per month and are available on desktop and mobile devices through Adobe Creative Cloud.
Adobe has made digital graphic workflows its primary focus in the past few years, says Thompson.
In 2015, Adobe announced the acquisition of the popular graphic design website, Imgur.
Imgur, a platform that allowed people to post and share photos and videos, had more than 70 million users in the U.S. and more than a billion pageviews.
Imgur was acquired by Facebook for $1 billion in 2017, but it has since struggled to make money and has struggled to keep up with the explosion of new services.
In February, Adobe bought the photo-sharing site, Imgusify for $2.2 billion.
Now, the company is looking to capitalize on the growing popularity of digital graphic designers.
“We’re really excited to be able to provide these tools to our graphic designers, who will now be able access a wealth of creative tools,” Thompson said in a statement.
“They’ll be able create amazing content with this new digital services, and we’ll help them to keep delivering that content to customers through our tools and services.”
Adobe has been rolling out digital graphic services since 2014, but today’s announcement marks the first time the company will offer them to its graphic designers through the Adobe Creative Suite.
“I think it’s really important for us, as an industry, to make it clear that our work is not just about content, but about the way we do that content,” Thompson says.
“If we don’t have that, if we don’ t have this kind of collaborative, collaborative, shared work, that’s going to be really hard to compete.”
Adobe previously offered the services as part of a subscription program, which has now been discontinued.
The service has been available to Adobe Creative Partners since 2015, but the company stopped providing the service in 2016.
The services also come with a $3.99 monthly fee, which allows graphic designers to purchase individual digital workflows or unlimited use of each graphic design product.
Adobe is launching these services in the United States, Canada, and Europe, but is also offering them in Japan and the United Kingdom.
The Adobe Creative Labs portfolio of products includes Photoshop CC, Illustrator CC, InDesign CC, and InVision CC, which Adobe acquired in 2014.
In a blog post today, Adobe said the service is being rolled out globally on a trial basis.
“These are just the beginning,” Thompson wrote.
“In the coming months, we’ll roll out our full suite of tools for graphic designers in this suite, including the Adobe Artworks Suite, the Adobe Illustrator Pro suite, and the Adobe InDesign Suite.”
Adobe will roll out these services to Adobe and Creative Cloud customers in the coming weeks.
Adobe says it is looking for graphic design talent to join its Digital Graphic Services team.
You can sign up for Adobe Creative Studio today for free to begin using Adobe’s digital graphic tools.